Saligo Design specializes in the manufacture and supply of antique mirror glass for feature walls, bathroom and kitchen splashback, furniture and a variety of decorative applications..
Challenge
Saligo has had a well-established website for over 18 years. We had to re-design the UX to shorten long-winded tasks such as requesting product samples and project estimates. SEO competition for the antique mirror category is fierce and we had to devise a way of improving ranks.
Solution
We improved the overall UX and experience of over 60 pages and increased the amount of content marketing with a further 80 individual product/project pages. With so many images to display the work of clients, we had to devise intuitive galleries.
Order Samples
We implemented a third party payment gateway which allowed website visitors to have a shopping cart experience. This boosted the overall conversion rate by 40% and lowered the time required to facilitate orders over the phone.
CMS Gallery & Products
Website admins are able to add images to each page gallery through the intuitive CMS. Staff can also amend product info and generally control most elements throughout.
